Hello, you lovely Creatives!

Welcome to, Creative Cuts 🔪, your weekly dose of creative strategy from your friends at Creative OS.

You can expect 1 static ad broken down down weekly to:

• Understand the quality of the assets

• Strength of copy

• Psychology used to convert customers

• And how you can leverage these tactics easily

Now that you know what you’re in for, onto the show.

Best,

Chase

The Creative 🎨

What’s working:

Visual Clarity and Branding: The image is simple and very clear, with a product positioned prominently in the center. This clarity helps prospects quickly identify the product being advertised.

Engaging Question: The ad begins with a relatable question, "Irregular poops?" If that’s you or has been ever been you - then this ad immediately grabs your attention. From that attention - you move to seeing the rest of the ad and making a decision to move into the post-click experience.

Humor aka Humanity: Using the 💩 emoji adds a touch of humor to the ad, making it less formal. Humor is an effective way to create a positive human associations between a brand and their prospective users and can stand our in the feed.

Offer Highlight: The bright yellow social proof star with containing "40% OFF" is an eye-catching element that provides a sense of urgency and value, encouraging users to take advantage of a limited-time offer.

Call to Action: The ad implies has a low-key CTA built in: "Your morning poops will thank us later," - very smart use of words. The suggestion that the product will have a positive impact on the user's digestive health drives click velocity for prospects motivated to learn more about the price to unlock such benefits.

What could be better:

Visual Diversity: Lifestyle imagery or some dynamic human interaction would create a more relatable and emotionally resonant ad. Showing the product in use, or featuring a satisfied customer, could help prospects visualize the benefits more clearly.

The lifestyle imagery could include some more human elements so the space looks more lived in.

Social Proof: The ad could benefit from including elements of social proof, such as customer testimonials or ratings. Adding a short customer quote or a star rating ⭐️⭐️⭐️⭐️⭐️ near the product could lend credibility and trust to the brand. Like this 👇

What do to:

• Include Social Proof - but don’t overdo it.

• Ensure your images feel human - whether with extra items in the photo or hand/motion in the image.

• Keep your images simple so the customer can read them.

• Make your copy relatable - asking a question about the problem you solve can be incredibly helpful here.

OUR GOAL: is to make prospective customers stop, click, and scroll through you landing experience (and hopefully purchase the first time out - with a high AOV so you payback right away 🤓)

That’s all! If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at Creative OS and tell your friends!