005: 😵‍💫 Mo benefits, mo problems...

Hello, you powerful Creatives!

Welcome to Volume 5️⃣ of Creative Cuts 🔪 - your weekly dose of creative strategy from your friends at Creative OS.

We’re going to go over an ad with you like usual and give you some great takeaways where you:

• Understand the quality of the assets

• Strength of copy

• Psychology used to convert customers

• And how you can leverage these tactics easily

Now that you know what you’re in for, onto the show 👊

Best,

Chase

Kaged’s Ad 💪

What’s working ❤️‍🔥:

1. Clear Value Proposition: The ad poses an intriguing question, "WHY HYDRA CHARGE?" which effectively piques interest and offers a central focus and get you as the consumer to want to read their engaging bullet points.

2. Concise Benefit Highlights: The bullet-point format succinctly communicates key advantages, such as flavor variety and low sugar content, aligning with health-oriented consumers' preferences. Making sure something is consumable the consumer, especially in list form, is incredibly important for any product that is positioning itself as superior to competitors through a suite of benefits.

3. Transparency in Pricing: The ad smartly includes the cost per serving, appealing to budget-conscious customers and clarifying the product's affordability. This is also impactful because the non-budget-conscious customer belives they are getting a STEAL, so this is a dual-sided strategy that drives click velocity.

4. Promotional Incentive: The inclusion of a discount code is a strong call to action that can motivate immediate purchases and increase conversion rates. Use this at times when you know that is where you will have to compete with others to maintain relative leverage in the market but stay away to maintain your economics and compete in places where your wins equate to enterprise value like brand and quality of customers.

What could be better 🔨

1. Visual Complexity: The ad's numerous elements could dilute the primary message, risking a cluttered and less effective visual presentation. Six is generally too many ideas to read and be clear on for a customer around which benefit they should care about most.

2. Text Legibility and Contrast: While the main text is clear, the lighter blue subtext struggles for legibility, which may cause viewers to miss key product details. You think this doesn’t matter but you have a second to get someone to agree to pay attention to your ad in the social feed.

3. Product Presentation: The product's display lacks engagement without context or emphasis on the physical attributes that could attract first-time customers. There is a lot of WHAT in this ad and not a lot WHY this changes your life. You want to see the benefits not just be told them.

What to do📈:

1. Simplify Visual Elements: Streamline the ad by focusing on fewer, more impactful elements to prevent message dilution. Three is the magic number here.

2. Enhance Text Visibility: Adjust text colors for better contrast and visibility against the background, ensuring that all information is legible. Black and White is the simplest way to look at it.

3. Improve Call to Action: Make the CTA more visually striking with contrasting colors or a button to draw attention and create urgency. Get yours today could be punched up as well…Your Health is Waiting is a bad example of something more personal.

4. Add Emotional Appeal and Social Proof: Incorporate positive emotional cues and social proof to build credibility and make a stronger connection with the audience. People love this brand, so why not scream it from the rooftop? Adding this to your 3 benefits would be automatically more effective.

5. Personalize for Target Audience: Further tailor the ad to resonate with specific segments of the target audience by highlighting relatable scenarios or use cases. This is the hardest one because it’s based on what you’re trying to accomplish with an ad like this plus the post-click experience. Is this ad supposed to capture the largest possible audience and then the landing page weed out the best customers from the window shoppers?

That’s all! If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at Creative OS and tell your friends!