007: 💊 Can an ad help treat anxiety?

Hello, you amazing Creatives!

Welcome to Volume 7️⃣ of Creative Cuts 🔪 - your weekly dose of creative strategy from your friends at Creative OS.

Like usual, we’re going to go over an ad with you like usual and give you some great takeaways where you:

• Understand the quality of the assets

• Strength of copy

• Psychology used to convert customers

• And how you can leverage these tactics easily

Now that you know what you’re in for, onto the show 👊

Best,

Chase

Hers Ad 🔥

TLDR:

The ad’s directness and value proposition are its strengths 💪 - getting the most out of it comes down to:

• incorporating a human touch

• providing clearer guidance on actions to take

• offering elements that establish trust are areas where it could be markedly improved.

There’s more to dive into but if you want to ✌️ we understand…

What’s working ❤️‍🔥:

• Clarity of Offer: The ad clearly states the health condition it targets — anxiety and depression. This clarity ensures that the message reaches the intended audience without ambiguity.

• Value Proposition: Highlighting the cost as "less than $1/day" is a strong value proposition that makes the treatment appear affordable and click-through velocity.

• Visual Simplicity: The image is not cluttered, focusing on the product and the offer, which makes it easy for viewers to absorb the information without distraction.

What could be better 🔨

• Emotional Appeal: While the ad addresses conditions that are inherently emotional, the visual elements do not convey warmth or empathy. The clinical presentation could be softened to make the ad feel more approachable.

• Call to Action (CTA): The ad lacks a clear CTA. It’s essential to guide potential customers on what to do next — whether it’s to learn more or to sign up for the treatment.

• Proof of Efficacy: There is no mention of the effectiveness or credibility of the treatment. Testimonials, ratings, or expert endorsements could enhance trust.

What to do📈:

• Incorporate Human Elements: Add imagery of individuals who embody the target demographic, showing a sense of calm or improvement in their lifestyle to create an emotional connection to the outcomes that are supposed to be associated with using this product.

• Clear Call to Action: Introduce a distinct CTA button like "Treat your Anzxiety" or "Learn More," making the next steps for engagement obvious.

• Social Proof: Include a patient testimonial/badge or expert endorsement within the ad to provide credibility to the treatment being offered.

• Color Palette: Use a warmer color scheme to evoke comfort and safety, which is particularly important for an ad dealing with mental health. The muted tones feel like the emotions you’re trying to avoid if you take this pull.

In a revised version of the ad, I would envision the following:

• Design & Imagery: Soften the background and incorporate images of people in serene environments to evoke feelings of tranquility and recovery.

• Messaging: Adjust the copy to include phrases that resonate emotionally, such as "Find Your Peace" or "Your Journey to Wellbeing Starts Here." “A calm, worry-free mind starts here”

• CTA Button: Add a prominently placed button with an action-oriented phrase, ensuring it stands out through contrast or placement.

• Proof Elements: Place a subtle, yet noticeable badge or quote that signals the treatment's credibility without overwhelming the ad’s visual flow.

• Interactive Elements: If possible, make the ad interactive by allowing users to swipe or click to see a brief success story or a reassuring message from a medical professional.

Some fun with AI 🤖 after we put our suggestions in and asked for a new ad:

Big difference - eh?

That’s all folks!

If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at Creative OS and tell your friends!