011: 🧂 Some ads have the shakes

Author

Chase Mohseni
March 20, 2024

Hello, you beautiful, talented Creatives!

Welcome to Volume 11 of Creative Cuts 🔪 - your weekly dose of creative strategy from your friends at Creative OS.

Like usual, we’re going to go over an ad with you

and give you some great takeaways where you:

  • Understand the quality of the assets

  • Strength of copy

  • Psychology used to convert customers

  • And how you can leverage these tactics easily

Now that you know what you’re in for, onto the show 👊

Best,

Chase

BTW - we relaunched the Creative OS experience, so if you’re a customer - check it out and enjoy!

Hexclad Ad 🍳

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TLDR:

Simple is always effective but don’t lean on your brand so heavily that you forget a few simple things:

  • Make your product stand out

  • Ensure the viewer knows what they are getting

  • Push to make it feel like the product is for someone.

There’s more to dive into but if you want to ✌️ we understand…

What’s working ❤️‍🔥

  • Clear Value Proposition: The "$50 OFF" discount is prominent and straightforward, providing an immediate incentive.

  • Product Focus: The salt and pepper grinders are the central visual elements, clearly showcasing the product.

    • You know the brand and you know exactly what they are selling to you.

  • Quality Indicator: The 5-star rating suggests high product satisfaction, instilling trust in potential buyers.

    • They are using their brand equity to their advantage here and not having to explain just how many of their buyers are 5 ⭐️’s.

  • Brand Visibility: The product brand, HEXMILL, is visible, which is good for brand recognition.

    • When you have a brand - make sure to use - this leans into that very well!

What could be better 🔨

  • Visual Clarity: While the product is displayed, the dark color of the grinders may blend into the background for some viewers.

    • Imagine with a white background.

  • CTA Visibility: There's no clear Call-to-Action (CTA). "Get $50 OFF!" acts as a CTA but could be more directive, like "Shop Now" or "Get Your Discount."

    • Don’t assume customers will buy or click - this is the downside of believing too heavily in your brand.

  • Feature Highlights: It's unclear what makes these grinders special beyond the price reduction. Highlighting unique features could enhance the ad's appeal. Examples:

    • Helps with cooking time

    • Makes 10x finer pepper grounds.

  • Targeting: The ad doesn't specify an audience. Tailoring the ad to food enthusiasts, gourmet cooks, or health-conscious individuals might increase relevance.

What to do📈

  1. Enhance CTA: Introduce a more explicit CTA button, like "Buy Now" or "Claim Offer," to guide the audience on the next steps.

  2. Improve Contrast: Adjust the lighting or background to make the product stand out more and immediately catch the viewer's eye.

  3. Highlight Unique Features: Mention specific features or benefits, such as "Easy Grip," "Precision Grinding," or "Sleek Design," to communicate product uniqueness.

  4. Audience Targeting: Use copy that speaks directly to the intended audience, for example, "Elevate Your Cooking" for culinary enthusiasts.

Some fun with AI 🤖 after we put our suggestions in and asked for a new ad to be created!

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That’s all folks!

If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at Creative OS and tell your friends!