012: 😉 No pimples makes for a good ad

Hello, you beautiful, talented Creatives!

Welcome to Volume 12

of Creative Cuts 🔪 - your weekly dose of creative strategy from your friends at Creative OS.

Like usual, we’re going to go over an ad with you

and give you some great takeaways where you:

• Understand the quality of the assets

• Strength of copy

• Psychology used to convert customers

• And how you can leverage these tactics easily

Now that you know what you’re in for, onto the show 👊

Best,

Chase

Zitsticka Ad 🔥

TLDR:

There’s more to dive into but if you want to ✌️ we understand…

What’s working ❤️‍🔥

• Visual Appeal and Model Use:

  • The ad features a model with clear, fresh skin, which reinforces the product's effectiveness, especially when it is a skincare item like an acne patch.

• Product Highlight and Customer Testimonial:

  • Effectively combining product placement with a customer testimonial. We see the product in use, crucial for tangible items whose results can be demonstrated visually.

  • Using a customer's quote as a testimonial adds authenticity, although the LONG text might dilute the immediate impact. Shortening the quote could enhance clarity and engagement.

• Call to Action (CTA):

  • The CTA is prominent and action-oriented ("SHOP POWER COUPLE"), which is good for conversion.

• Design and Color Scheme:

  • The pastel color palette is soothing and aligns with skincare products on a macro market-focused trend, which often aim to convey gentleness and effectiveness.

  • While the design is clean, the upper text is somewhat cramped and could benefit from better spacing to improve readability.

What could be better 🔨

• Overwhelming Text Content:

  • The testimonial is quite lengthy, which may overwhelm viewers and reduce the likelihood of them reading it in full. Reducing text could lead to better engagement.

• Ambiguous Call to Action (CTA):

  • "SHOP POWER COUPLE" lacks context for viewers who are unfamiliar with the product. This may lead to confusion about what is being offered.

• Limited Brand Identification:

  • The brand is mentioned only once at the very top, in a smaller font. Strengthening brand identification could improve recall and trust.

• Visual Hierarchy:

  • There is a lack of clear visual hierarchy, making it difficult for viewers to quickly grasp the most important information.

What to do📈

• Refine Testimonial:

  • Consider using a shorter, more impactful snippet from the customer's quote that captures the product's value proposition succinctly. Brevity drives impact.

• Design Adjustments:

  • Increase the spacing between lines of text at the top for better readability and visual flow.

  • Potentially include a visual element or icon next to the CTA to draw attention to it and indicate a shopping action. Use an emoji!

• Engagement and Interaction:

  • To boost engagement, the ad could introduce an interactive element, such as a swipe or tap to reveal 'before and after' images using the patches, if the platform allows.

    • Get your prospective customers imagining this product in their lives.

Some fun with AI 🤖 after we put our suggestions in and asked for a new ad to be created!

That’s all folks!

If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at Creative OS and tell your friends!