015: 💊 Learn How to sell Pills

Hello, you lovely Creatives!

Welcome to Volume 15 of Creative Cuts 🔪 - your weekly dose of creative strategy from your compatriots at Creative OS.

Like usual, we’re going to go over an ad with you

and give you some great takeaways where you:

• Understand the quality of the assets

• Strength of copy

• Psychology used to convert customers

• How you can leverage these tactics easily

• The Creative OS template for you to use ❤️‍🔥

Now that you know what you’re in for, onto the show 👊

Best,

Chase

PS - we launched Creative OS Pro - with Landing Page & Email Templates included. Here’s a special treat for you. 20% off your first month with code: cc20pro (it’s only good for 2 weeks)

Check it out here.

Read time: 4 minutes

Hiya 💊

TLDR:

This ad has a solid foundation with its vibrant colors and use of social proof.

However, there is potential to enhance its effectiveness by refining the balance between branding and product showcase, and by providing clearer and more diverse messaging on the product's benefits

There’s more to dive into but if you want to ✌️ we understand…

What’s working ❤️‍🔥

• Color Scheme: The yellow theme is vibrant and attracts attention. It aligns with the energy and health concept suitable for a vitamin brand.

  • Never forget the expectations of your customers and what they are used to. Bright and vibrant is part of the game now. Either counter position like Biome with grey or lean in.

• Product Display: The image clearly displays the product and its form, allowing the audience to recognize what is being offered instantly.

  • K.I.S.S → keep it simple stupid. Sometimes you don’t need to overcomplicate it. Show them what you got and be clear on why it matters.

• Customer Testimonial: Incorporating a customer review can build trust and provide social proof, encouraging new customers to try the product.

  • Smart putting it in a color that is still vibrant but pops off the screen enough to make the reader interested.

What could be better 🔨

• Overemphasis on Branding: The large "hiya" text might overshadow the actual product. The brand is important, but the product should be the hero.

  • Also if you don’t know what hiya is that’s a different type of name, especially because it’s a phrase that people use when greeting others - it might throw the customer how is not familiar or paying close attention off.

• Lack of Clarity: While the testimonial is positive, it doesn't specify the unique selling points of the vitamins. What makes them stand out from competitors?

  • Make sure you are very specific when choosing social proof.

  • Dually make sure it’s 2 lines max - so that it feels easy for a prospective customer to read.

• Visual Complexity: The image is relatively simple, but there is an opportunity to show the vitamins being enjoyed by the target demographic (e.g., children), which can be more engaging.

What to do📈

• Highlight Unique Selling Propositions (USPs): Clearly communicate the benefits and differentiators of the vitamins, such as natural ingredients or specific health benefits.

• Use of Imagery: Introduce imagery of children happily taking the vitamins, which can resonate more with the target audience of parents.

• Testimonials: Incorporate diverse testimonials that address different aspects of the product to appeal to a wider range of customer needs and concerns.

Implementation 👷‍♂️

• Create a new ad variant that places the product and its benefits at the forefront, potentially showing it in use.

• Test different formats and styles, such as a lifestyle image that shows the product within a family setting, which can enhance relatability.

• Implement A/B testing with variations in messaging focusing on different USPs to see which resonates most with the target audience.

Some fun with AI 🤖 after we put our suggestions in and asked for a new ad to be created!

That’s all folks!

If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at Creative OS and tell your friends!