016: 💍 How to sell Bling Bling

Hello, you lovely Creatives!

Welcome to Volume 16 of Creative Cuts 🔪 - your weekly dose of creative strategy from your compatriots at Creative OS.

Like usual, we’re going to go over an ad with you

and give you some great takeaways where you:

• Understand the quality of the assets

• Strength of copy

• Psychology used to convert customers

• How you can leverage these tactics easily

• The Creative OS template for you to use ❤️‍🔥

Now that you know what you’re in for, onto the show 👊

Best,

Chase

PS - we launched Creative OS Pro - with Landing Page & Email Templates included. Here’s a special treat for you. 20% off your first month with code: cc20pro (it’s only good for 1 weeks)

Check it out here.

Read time: 3 minutes

D Louise Ad 💍

TLDR:

There’s more to dive into but if you want to ✌️ we understand…

What’s working ❤️‍🔥

• Product Comparison: The ad uses a direct comparison between the featured product and its competitors, which can be an effective way to highlight unique selling points.

  • Never underestimate just how much your customers care about how you stack up. This is how we think about things - what am I losing if I go with this other - untested option? Make them see it and feel like they are getting the better end of the stick.

• Clear Benefits: The ad clearly lists benefits such as affordability, lifetime guarantee, and resistance to water, heat, and sweat, providing concrete reasons why the product is superior.

  • Clarity is king or Queen - fine it’s just royalty → when have you ever converted from an ad that you didn’t understand what the product was or the benefits it could provide you and your life?

• Visual Contrast: The visual distinction between the "good" and "bad" jewelry creates an immediate, understandable contrast that conveys the message without needing to read the text.

What could be better 🔨

• Easier Reading: Make it easier to read the points that are standouts for the product. Currently, customers have to look very hard to understand what they are actually buying.

• Negative Messaging: Using negative language to describe the competitor ("Feels cheap & badly designed") can be perceived as unprofessional and might turn off some customers who prefer positive marketing approaches.

  • This all depends on your approach - so this is based on taste.

What to do📈

• Focus on Positive Language: Adjust the language to maintain a positive tone throughout, perhaps by emphasizing what makes the featured jewelry stand out without denigrating competitors.

• Brand Storytelling: Incorporate a short narrative or testimonial that emotionally connects with the audience and exemplifies the jewelry's quality and durability.

  • You could add some social proof here as well if you wanted to stack.

• Call to Action (CTA): Add a more prominent CTA that encourages viewers to explore the jewelry collection or take advantage of a special offer.

  • This isn’t a requisite but could help make customers take an action once they have read through the benefits you provide over your competitor.

Some fun with AI 🤖 after we put our suggestions in and asked for a new ad to be created!

That’s all folks!

If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at Creative OS and tell your friends!