019: 🩳 Selling Short Shorts is easy!

Hello, you special Creatives!

Welcome to Volume 19 of Creative Cuts 🔪 - your weekly dose of creative strategy from your compatriots at Creative OS.

Like usual, we’re going to go over an ad with you and give you some great takeaways where you:

PLEASE: Give us feedback on the Beta sections if you love them or hate them.

Now that you know what you’re in for, onto the show 👊

Best,

Chase

Read time: 5.5 minutes

TLDR:

There’s more to dive into but if you want to ✌️ we understand…

Product Diversity Display: The ad successfully showcases the shorts in multiple colors, appealing to diverse consumer preferences. This visual variety can attract a broader audience and cater to individual tastes, making it more likely for viewers to find a color they like.
Clear Product Focus: The layout is clean and focuses entirely on the product, which makes it straightforward for the customer to see what is being sold without any distractions. This clarity enhances user experience by making it easy to identify the product's style and color options.
1. Key point - you don’t always have to overcomplicate this process - sometimes an ad is just your product and showing an assortment with clever copy.
Consistency in Presentation: The presentation of the shorts both flat and worn by a model allows customers to visualize the product both in isolation and in use. This dual presentation helps potential buyers imagine how the shorts might look on them.
1. Also different types of legs being shown allows more people to see themselves in the ad.

Lack of Contextual Information: The ad lacks environmental context that could evoke a lifestyle or scenario in which these shorts would be ideal. Including imagery or backgrounds that suggest use cases (e.g., beach, park, urban settings) could make the ad more relatable and engaging.
1. Where are we wearing these? How? Who?
Missing Emotional Appeal: The ad does not connect on an emotional level with the audience. Incorporating elements that evoke feelings—such as relaxation on a weekend getaway or the joy of comfortable leisurewear—could enhance the impact.
1. Clothes are emotional - they are the way we express who we are to the world. We can’t underestimate the importance of that.
Call-to-Action (CTA) Absence: There is no visible call-to-action. Encouraging viewers to "Shop Now" or "Discover Your Perfect Fit" could increase conversion rates by directing the customers on what to do next if they are interested in the product.
1. It’s an ad but we have to make sure to remind people they need to take an action. Even an arrow icon “➡️ → ↠” would suffice here.

Option 1: Explore More with the Ultimate Weekend Comfort
This line promotes the idea of adventure and leisure, tying the product to enjoyable weekend activities. It suggests that the shorts offer comfort that enhances experiences, encouraging a lifestyle association.
Option 2: The Fit That Actually Flexes With Your Lifestyle
This tagline emphasizes the adaptability and suitability of the shorts for various lifestyles, appealing to customers who value both style and functionality. It also hints at personalization, suggesting these shorts could be a go-to piece in any wardrobe.

Background: Some matching from your ad → if there is a specific product angle/call out
- If you shorts ad is focused on being at the beach then make sure your content is at the beach.
Headline: "Unlock Your Best Weekend Yet with Our Ultimate Comfort Shorts"
- Tying the ad, hero image, and hero copy together helps your potential customer move past their quick objections.
Subheadline: "Durable, stylish, and perfect for any adventure."
Primary CTA: A large, noticeable "Shop Now" button.

Introduce Lifestyle Imagery: Add images or a background that places the shorts in a relatable setting, such as a beach or a casual urban outing. This would not only make the ad more visually appealing but also help potential customers envision the shorts in their life.
Embed Emotional Elements: Use slogans or taglines that connect emotionally, emphasizing comfort, freedom, and weekend leisure—key themes that resonate with target audiences looking for casual wear.
Ensure Your Ad Content → Landing Page Content is The Same: the congruency of these things allows for a better customer experience and outcome, with higher AOV, LTV, and CVR.
Incorporate a Strong CTA: Include a prominent call-to-action that guides customers towards making a purchase or exploring more about the product. This could be strategically placed in a lower corner or as a part of the imagery that doesn’t overshadow the product but ensures viewer action.

Some fun with AI 🤖 after we put our suggestions in and asked for a new ad to be created!

That’s all folks!

If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at Creative OS and tell your friends!