034: A before and after for a 'before and after'...

Hello, you powerful Creatives!

Welcome to Volume 3️⃣4️⃣ of Creative Cuts 🔪 - your weekly dose of creative strategy from your friends at Creative OS.

We’re going to go over an ad with you like usual and give you some great takeaways where you:

• Understand the quality of the assets

• Strength of copy

• Psychology used to convert customers

• And how you can leverage these tactics easily

Now that you know what you’re in for, onto the show 👊

Best,

Chase

Inno Supps Ad 💪

What’s working ❤️‍🔥:

1. Clear Problem-Solution Format: The ad employs a classic “before and after” structure, immediately framing the product as a solution to common issues such as bloating, brain fog, and fatigue. This format resonates well with audiences seeking quick, tangible benefits​.

2. Visual Contrast for Storytelling: The split-screen design visually separates the "Before" and "After" scenarios, making it easier for viewers to compare outcomes. This technique is effective in capturing attention and reinforcing the product's transformative potential​.

3. Benefit-Oriented Messaging: Highlighting benefits such as “mental clarity” and “boundless energy” taps into both physical and emotional motivations. This aligns with consumer desires for holistic health improvements, not just physical transformations​.

4. Consistent Branding: The use of the product’s recognizable blue label and prominent logo placement ensures strong brand recall. The consistent branding builds trust and aligns with standard best practices for D2C (direct-to-consumer) advertising​.

What could be better 🔨

1. Compliance Risk with Meta Guidelines: The emphasis on "trim waist" and "flat belly" could potentially violate Meta’s ad policies, which restrict claims about weight loss or body transformation. This creates a risk of the ad being flagged or rejected​.

2. Lack of Social Proof: The ad does not include testimonials, reviews, or user-generated content (UGC), which are proven to increase trust and conversion rates. Audiences often rely on peer validation before making purchase decisions.

3. Over-Reliance on Static Imagery: While the static comparison is clear, the ad might struggle in dynamic, fast-scrolling environments like Facebook or Instagram. Static ads typically underperform against video creatives, which offer richer storytelling and higher engagement​.

4. Generic Design Elements: The design lacks any "hook" element such as a unique headline or animated feature to grab attention within the critical first three seconds of scrolling. As a result, the ad could easily blend into users' feeds​.

What to do📈:

1. Incorporate UGC or Testimonials: Include short clips or quotes from real users discussing how Inno Cleanse transformed their daily routine. This approach boosts credibility and engagement​.

2. Optimize for Meta’s Policies: Reframe benefits like “trim waist” into more compliance-friendly terms such as “supports a healthy metabolism” or “promotes digestive health.” This ensures the ad remains active without risking disapproval​.

3. Experiment with Emotional Hooks: Use a bold headline like “Say Goodbye to Digestive Issues Forever” or a personal hook like “Struggling with Bloating? Here’s the Solution.” These strategies align with proven techniques for maximizing thumb-stop ratios and hold rates​.

4. Interactive CTA: Implement a call-to-action that emphasizes urgency or exclusivity, such as “Try Inno Cleanse Today – Limited Time Offer!” This drives conversions by creating a sense of immediacy​.

That’s all! If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at Creative OS and tell your friends!