037: How This Mad Rabbit Can 'Hop' Into More Email Conversions

Hello, you powerful Creatives!

Welcome to Volume 3️⃣7️⃣ of Creative Cuts 🔪 - your weekly dose of creative strategy from your friends at Creative OS.

Today, we’re going to go over a welcome email with you like and give you some great takeaways so you:

• Understand the quality of the assets

• Strength of copy

• Psychology used to convert customers

• And how you can leverage these tactics easily

Now that you know what you’re in for, onto the show 👊

Best,

Chase

Mad Rabbit’s Welcome Email 💪

What’s working ❤️‍🔥:

1. Visual Appeal:
   The clean, modern aesthetic grabs attention. The hero image of someone applying the product directly onto a tattoo is both aspirational and relatable. This visual establishes the product’s use case immediately, which is vital for first impressions.

2. Clear Value Proposition:
   The headline, “A more vibrant tattoo starts here,” is succinct, benefit-driven, and speaks directly to the target audience. It tells the customer exactly what problem the product solves.

3. Discount Offer:
   The 15% discount for first-time buyers creates an immediate incentive. The inclusion of a unique discount code makes tracking conversions from this campaign straightforward.

4. CTA Placement:
   The “Shop All Products” call-to-action (CTA) is prominently placed, reducing friction and nudging users to explore the product catalog.

5. Reinforced Product Quality:
   The secondary section with the tagline “Tattoo Aftercare Reimagined” hints at innovation, adding credibility and intrigue.

What Could Be Better 🔨

1. Overcrowded Text Elements:
   The discount code (e.g., WELCOME155ML4Q9RG) is overly complex. Codes should be memorable and easy to input, as any friction can discourage purchases.

   Fix: Use a simpler code like WELCOME15. Not only does this streamline the experience, but it also reinforces the discount in the customer’s mind.

2. CTA Design and Clarity:
   While the “Shop All Products” CTA is prominent, it could be more engaging. Additionally, the button’s visual hierarchy doesn’t stand out as much as it should against the hero image.

   Fix: Use a high-contrast color for the CTA button to make it pop. Add a sense of urgency with text like “Shop Now and Save 15%” to align with the discount offer.

3. Lack of Personalization:
   This email feels generic. Without personalization, it misses the opportunity to connect on a deeper level with the recipient.

   Fix: Use dynamic content to personalize the greeting (e.g., “Hi [First Name], welcome to Mad Rabbit!”). Segment audiences based on demographics or purchase history to tailor product recommendations.

4. Limited Product Showcasing:
   The email focuses heavily on one product category. While this aligns with the niche, new customers may benefit from seeing more of the product range.

   Fix: Add a carousel or grid showcasing other products or best-sellers. This would increase cross-selling potential and provide a broader view of the brand’s offerings.

5. Social Proof Missing:
   For a new customer, trust is critical. The email doesn’t include testimonials, user-generated content, or accolades to build credibility.

   Fix: Include a snippet like “Trusted by 50,000 tattoo enthusiasts” or feature a quote from a happy customer. Visuals of customer tattoos with the product would also reinforce the email’s message.

6. No Secondary CTA:
   Not all customers are ready to buy immediately. The email misses the chance to nudge hesitant shoppers further down the funnel.

   Fix: Add a secondary CTA like “Learn More About Our Ingredients” or “Why Artists Recommend Us” that links to an educational page or blog. This helps warm leads who need more information before purchasing.

7. Subject Line Opportunity:
   While the email design is solid, the subject line isn’t visible here. However, we can infer that the subject line needs to tease the offer or benefit clearly.

   Fix: Use something like “A Vibrant Tattoo, Guaranteed + 15% Off” to grab attention and clearly convey the email’s value.

What To Do 📈

1. Personalization: Add the recipient's name to the headline (e.g., “Welcome, [First Name], to Mad Rabbit!”).

2. Simplify Discount Code: Use an easy-to-remember code like “WELCOME15” or auto-apply it via a link.

3. Stronger CTAs: Replace “Shop All Products” with action-oriented copy like “Shop Now & Save 15%”. Use a vibrant button color to make it stand out.

4. Social Proof: Add testimonials, star ratings, or before-and-after photos of tattoos to build trust.

5. Product Highlights: Showcase key products with a grid or carousel, emphasizing benefits for each item.

6. Urgency: Include a countdown timer or time-sensitive language (e.g., “Offer Ends in 48 Hours!”).

7. Educational Content: Provide an infographic or short text explaining the importance of tattoo aftercare. Add a CTA like “Learn More About Our Ingredients.”

8. Interactive Visuals: Use GIFs or sliders to show tattoo vibrancy before and after using the product.

That’s all! If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at Creative OS and tell your friends!