038: How To 'Flo' Into More Revenue With Holiday Sales

Hello, you lovely Creatives!

Welcome to Volume 3️⃣ of Creative Cuts 🔪 - your weekly dose of creative strategy from your friends at Creative OS.

We’re going to go over an ad with you like usual and give you some great takeaways where you:

• Understand the quality of the assets

• Strength of copy

• Psychology used to convert customers

• And how you can leverage these tactics easily

Now that you know what you’re in for, onto the show.

Best,

Chase

O Positiv’s Ad 💪

What’s working ❤️‍🔥:

1. Clear Discount and Price Point:

   • The “$9.99” price, prominently displayed with a strikethrough of the original price ($34.99), creates an irresistible value proposition for Black Friday shoppers. This pricing strategy leverages the psychological effect of savings, enhancing conversion likelihood.

   • The bold “Black Friday Sale” banner effectively signals urgency and capitalizes on the shopping frenzy of this annual event.

2. Minimalistic Product Presentation:

   • The clean and consistent design aligns with FLO's modern branding, helping it resonate with its millennial and Gen Z audience.

   • The product image is well-lit and aesthetically pleasing, showing the gummies clearly while maintaining the soft pink color palette that connotes health, calmness, and femininity.

3. Targeted Messaging:

   • Highlighting “PMS Gummy Vitamins” alongside key ingredients (Chasteberry, Vitamin B6, Lemon Balm) directly addresses the pain points of the target audience: alleviating PMS symptoms with natural solutions.

4. Contrast and Visual Hierarchy:

   • The bold red Black Friday banner contrasts against the soft pink tones, grabbing attention while maintaining visual clarity.

   • The pricing hierarchy (large “$9.99” in black below the strikethrough) ensures that the core message—discount and affordability—is not missed.

What could be better 🔨:

1. Lack of Urgency in CTA:

   • While the Black Friday banner creates urgency implicitly, the ad lacks a direct and powerful call-to-action (CTA) such as “Shop Now,” “Limited Time Offer,” or “Get Yours Before It’s Gone!” This omission could leave users less motivated to act quickly.

2. No Emotional Appeal or Social Proof:

   • The ad focuses solely on the product and discount but misses the opportunity to emotionally connect with the audience. For instance, a testimonial like “These gummies saved my cycle!” could amplify trust and relatability.

   • No reviews, UGC (user-generated content), or stats are included to demonstrate the product’s effectiveness, which could be pivotal for a wellness product.

3. Over-Reliance on Black Friday Theme:

   • While the sale hook is strong, there’s no storytelling or unique differentiation about why this product is worth purchasing over competitors. Relying entirely on the discount may attract deal hunters but not long-term customers.

4. Legal Disclaimer Placement:

   • The small print at the bottom (“Results may vary…”) is nearly invisible and undermines trust. While disclaimers are necessary, their placement could be better integrated to avoid feeling like an afterthought.

What to do📈:

1.  Add a Strong CTA:

   • Replace or supplement the Black Friday banner with something like:
     “Feel Better for Less—Shop Now!” or “Relief is Just a Gummy Away! Click to Buy!”

   • This creates a direct path for action and reinforces the ad’s purpose.

2. Incorporate Social Proof:

   • Include a quote from a satisfied customer or a visible star rating like:
     “4.8★ Rated by 10,000+ Women!”

   • Testimonials or UGC, such as a video of a customer sharing their positive experience, would make the product more relatable and credible.

3. Highlight Benefits Visually:

   • Use simple icons or short text overlays to reinforce benefits:

     • “Relieves PMS Symptoms”

     • “Vegan & Natural Ingredients”

     • “Tastes Great—No Chalky Pills!”

   • This adds depth to the ad’s value proposition, quickly answering potential buyer questions.

4. Introduce Scarcity or Exclusivity:

   • Add urgency with text like: “Only 500 Bottles Left—Don’t Miss Out!” or “Black Friday Exclusive—Ends Tonight!”

   • Limited-time phrasing can increase conversions by motivating immediate action.

5. Use Multi-Frame Formats:

   • Consider carousel or video ad formats to showcase the gummies in different contexts, e.g., being taken by users, ingredients in action, or testimonials. A dynamic approach could elevate engagement.

Key Takeaways 💸

This ad does an excellent job of leveraging the Black Friday buzz with clear visuals and an appealing price drop. However, the lack of emotional resonance, social proof, and a direct CTA limits its full potential. By introducing user testimonials, visually reinforcing product benefits, and adding urgency, this campaign could convert more deal-seekers into loyal customers.

For O Positiv, it’s not just about selling a discounted product.

It’s about building trust and standing out in a crowded wellness market.

That’s all! If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at Creative OS and tell your friends!