044: NOBULLsh*t: How NOBULL is driving conversions without all the fluff

Hello, you powerful Creatives!

Welcome to Volume 4️⃣4️⃣ of Creative Cuts 🔪 - your weekly dose of creative strategy from your friends at Creative OS.

Today, we’re going to go over an ad with you like and give you some great takeaways so you:

• Understand the quality of the assets

• Strength of copy

• Psychology used to convert customers

• And how you can leverage these tactics easily

Now that you know what you’re in for, onto the show 👊

Best,

Chase

NOBULL’s Ad 💪

What’s working ❤️‍🔥:

1. Strong Visual Context

   • The split image design effectively showcases the versatility of the product—work and active use. This highlights the product's all-day functionality, aligning well with the campaign's messaging.

   • The minimal yet bold color palette emphasizes the product's simplicity and durability, resonating with the NOBULL brand ethos.

2. Clear Messaging

   • The headline "All. Damn. Day." is attention-grabbing and memorable. It communicates the product's core value proposition succinctly: reliability throughout the day.

   • Supporting text at the bottom provides detailed product specifications (materials, dimensions, drop height), appealing to informed buyers who value technical details.

3. Lifestyle Integration

   • By showing the shoes in both casual and active scenarios, the ad taps into a broad audience—from office workers to fitness enthusiasts—expanding its market appeal.

4. Product-Centric Focus

   • The hero image of the shoe is prominently displayed at the bottom of the ad, ensuring the product remains the focal point despite the narrative-driven visuals.

What Could Be Better 🔨

1. Lack of Emotional Connection

   • Although the ad highlights functionality, it lacks a narrative or emotional element to connect deeply with the audience. Without storytelling or social proof (e.g., testimonials), it misses an opportunity to build a personal connection.

2. Minimal Call-to-Action (CTA)

   • There is no clear, actionable CTA (e.g., "Shop Now" or "Learn More") to guide users toward the next step. This omission could result in lower click-through rates.

3. Limited Diversity

   • The models featured in the ad target a specific demographic. Broader representation could enhance relatability across a wider audience segment.

4. Overloaded Design in the Lower Section

   • While the top part of the creative is clean, the lower section contains dense product specifications, which could feel cluttered and might not engage viewers at a glance.

5. Static Format

   • In a digital-first ad environment, static imagery is less engaging compared to dynamic formats like video or GIFs, potentially leading to lower thumb-stopping power and hook rates.

What To Do 📈

• Incorporate Emotional Appeal

  • Add testimonials, quotes, or brief user-generated content (UGC) snippets to showcase real-life customer experiences. For example, include a quote like, “I wear these shoes to work and crush my workouts without missing a beat.”

• Introduce a Clear CTA

  • Add a prominent CTA at the bottom or in the visual itself, such as “Try Them Today” or “Shop All-Day Comfort.” Use contrasting colors to make the CTA stand out.

• Diversify Representation

  • Feature additional models from diverse backgrounds in future iterations to make the ad more inclusive and relatable to different segments of the target audience.

• Simplify Specifications

  • Reduce or reformat the dense product information into digestible icons or graphics (e.g., a material icon for "Ripstop" or a comfort indicator for "Pylon midsole"). This would make technical details easier to scan.

• Test Dynamic Formats

  • Convert the creative into a short video or GIF showcasing transitions between work, gym, and casual settings, reinforcing the “All. Damn. Day.” theme. Dynamic content typically performs better in terms of thumb-stopping power and retention on platforms like Meta Ads.

• Leverage Interactive Formats

  • On Instagram or Facebook, use carousel ads to feature the shoe in different real-life scenarios, allowing viewers to swipe through and explore its versatility.

That’s all! If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at Creative OS and tell your friends!