049: Wake, Shake, and Rethink That CTA

Hello, you powerful Creatives!

Welcome to Volume 4️⃣9️⃣ of Creative Cuts 🔪 - your weekly dose of creative strategy from your friends at Creative OS.

Today, we’re going to go over an email with you and give some great takeaways so you:

• Understand the quality of the assets

• Strength of copy

• Psychology used to convert customers

• And how you can leverage these tactics easily

Now that you know what you’re in for, onto the show 👊

Best,

Chase

AG1’s Email 💪

What’s working ❤️‍🔥:

1. Strong Branding and Visual Hierarchy

   • The consistent use of AG1 branding, from the logo to the product shots, ensures the email feels cohesive and professional.

   • Visual hierarchy is established with large, bold headlines like "Wake & Shake," which grab attention immediately. The supporting subheadlines and step-by-step instructions lead the reader smoothly through the content.

2. Clear and Actionable Messaging

   • The step-by-step instructions, such as “Drink it first thing in the morning” and “Drink it daily,” effectively guide readers toward a clear, repeatable habit.

   • Including benefits like "Habitualize Your Health" reinforces the message of consistency and positions the product as a cornerstone of wellness routines.

3. Lifestyle Imagery

   • The image of a person actively consuming the product adds relatability and authenticity. It conveys how the product fits seamlessly into everyday life.

   • The close-up shot of the drink with condensation reinforces its refreshing appeal, aligning with the health-focused narrative.

4. Addressing Customer Objections

   • The email preempts taste-related concerns with a section explaining the flavor profile and offering mix-in suggestions like lemon or oat milk. This demonstrates an understanding of potential customer hesitations.

5. Mobile-Friendly Layout

   • The vertical, scrollable layout is optimized for mobile viewing, ensuring the email performs well across devices, which is critical for conversion.

What Could Be Better 🔨

1. Weak CTA (Call-to-Action)

   • The CTA, “Try our fan favorite recipes →,” is vague and doesn’t directly encourage purchase or subscription. It misses the opportunity to drive immediate action, such as “Order Now” or “Start Your Health Journey Today.”

2. Overloaded Middle Section

   • While the instructions are helpful, the design feels slightly cluttered with too many small text elements and visual cues. The dotted lines between steps are unnecessary and make the layout busier than it needs to be.

3. Lack of Social Proof

   • There’s no inclusion of testimonials, user reviews, or proof of the product’s effectiveness. This is a missed opportunity to build trust and credibility.

4. Overlooked Personalization

   • The email doesn’t leverage personalization elements such as the recipient's name or tailored product recommendations.

5. Footer Optimization

   • The footer is functional but underutilized. While it includes essential links, it doesn’t reinforce the brand’s mission or provide additional touchpoints for engagement.

What To Do 📈

1. Streamline Visual Hierarchy

   • Simplify the layout by reducing unnecessary elements, such as dotted lines in the instructions. Focus on making key steps visually distinct using numbered lists or icons.

   • Use whitespace strategically to make the email feel clean and easier to read.

2. Add a Bold, Action-Oriented CTA

   • Replace the vague CTA “Try our fan favorite recipes →” with a clear, actionable one, like:

     • “Order Now to Transform Your Routine”

     • “Subscribe Today and Feel the Difference.”

   • Position the CTA prominently, either below the step-by-step instructions or at the bottom of the email in a contrasting button color.

3. Emphasize Key Product Benefits

   • Highlight how AG1 supports a healthy lifestyle by reinforcing benefits like:

     • "Convenient Daily Nutrition on the Go"

     • "Boost Energy and Vitality Every Morning."

   • Integrate these benefits into headlines or supporting text to resonate with the audience’s needs.

4. Incorporate Social Proof

   • Add customer testimonials, stats, or trust signals to build credibility, such as:

     • “Over 1M Health Enthusiasts Trust AG1!”

     • “Rated 4.8/5 Stars by Thousands of Customers.”

   • Include a short, compelling quote from a real user or fitness expert.

5. Use Scarcity and Exclusivity to Drive Urgency

   • Include scarcity-driven language like:

     • “Limited Stock Available—Order Today!”

     • “Special Offer Ends Soon!”

   • Emphasize exclusivity by positioning the product as a premium, must-have health solution.

6. Personalize the Experience

   • Add dynamic content, such as addressing the reader by name:

     • “Hi [Name], Ready to Upgrade Your Mornings?”

   • Tailor recommendations to the customer’s behavior, such as including a reminder if they’ve previously browsed AG1 products.

7. Optimize the Footer for Engagement

   • Enhance the footer by including:

     • A tagline like “Transforming Mornings, One Scoop at a Time.”

     • A satisfaction guarantee or link to learn more about AG1’s benefits.

     • A secondary CTA, like “Learn Why Customers Love AG1.”

That’s all! If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at Creative OS and tell your friends!