052: Is This NordicTrack Email 'Fit' To Convert?

Hello, you powerful Creatives!

Welcome to Volume 5️⃣2️⃣ of Creative Cuts 🔪 - your weekly dose of creative strategy from your friends at Creative OS.

Today, we’re going to go over an email with you and give some great takeaways so you:

• Understand the quality of the assets

• Strength of copy

• Psychology used to convert customers

• And how you can leverage these tactics easily

Now that you know what you’re in for, onto the show 👊

Best,

Chase

NordicTrack’s Ad 💪

What’s working ❤️‍🔥:

1. Strong Visual Hierarchy

   • The ad features a bold hero image of an athletic individual using a NordicTrack machine, immediately reinforcing the brand’s focus on fitness and performance.

   • The “Black Friday” text overlay in the background adds urgency, while the “Holiday Lowest Price Guarantee” badge builds trust.

   • A clear visual separation between sections keeps the email structured and easy to follow.

2. Brand Identity and Alignment

   • The NordicTrack + iFIT branding is prominent at the top, ensuring brand recognition from the start.

   • The blue and white color scheme conveys professionalism and aligns with NordicTrack’s established brand aesthetic.

   • The lifestyle imagery featuring diverse activities (e.g., running, yoga, cycling) strengthens the positioning of NordicTrack as a holistic fitness ecosystem.

3. Clear Product Positioning

   • The email highlights key machines with a side-by-side product grid, making it easy for readers to compare options.

   • Each product includes concise descriptions and pricing details, with the original price crossed out to emphasize the discount.

   • Additional value is conveyed with iFIT membership discounts, reinforcing the long-term benefits of purchasing a NordicTrack product.

4. Well-Defined CTA

   • The “SHOP NOW” buttons are repeated throughout the email, making it easy for users to take action at multiple points.

   • The “LEARN MORE” button for iFIT provides an alternative engagement path for users who may not be ready to buy but are interested in the brand’s ecosystem.

   • The CTA buttons are large and easily clickable, which is crucial for mobile optimization.

What Could Be Better 🔨

1. Over-Reliance on Product Imagery

   • While product images are essential, the email lacks emotional storytelling or a personal touch to create a deeper connection with the reader.

2. Lack of Personalization

   • The email is generic and does not tailor content to specific user behaviors (e.g., past buyers vs. new leads).

3. CTA Placement and Visibility Issues

   • The CTA buttons blend too much with the background, reducing visibility.

4. Dense Text Blocks Reduce Scannability

   • The “WORKING OUT IS HARD” section contains a large block of text, which may lose the reader’s attention.

5. No Urgency or Scarcity Elements

   • The email fails to create FOMO (Fear of Missing Out), which is critical for Black Friday sales.

6. Lack of Social Proof

   • The email does not include any customer reviews or ratings, missing an opportunity to boost credibility.

What To Do 📈

1. Add Storytelling and Emotional Hooks

   • Introduce a short customer success story to build an emotional connection.

   • Example: “Meet Mike, a busy dad who lost 50 lbs with iFIT’s interactive workouts.”

2. Improve CTA Placement and Contrast

   • Change CTA buttons to a high-contrast color (e.g., orange or red) to grab attention.

   • Add a secondary CTA directly under the headline to ensure immediate visibility.

   • Example: “Shop the Best Black Friday Deals”

3. Enhance Scannability with Bullet Points

   • Convert dense text into short, digestible bullet points that highlight key benefits.

   • Example:

     • 🔥 Black Friday Deals – Save up to $500 on select models.

     • 🏋️ Smart Training – Personalized iFIT workouts for every fitness goal.

     • 🚀 Act Fast – Limited-time offers while supplies last.

4. Integrate Social Proof and Urgency

   • Add customer reviews and star ratings under each product to boost trust.

   • Create a sense of scarcity with “Only X left in stock!” or a countdown timer.

5. Optimize for Personalization & Dynamic Content

   • Use AI-driven recommendations to tailor product selections based on user behavior.

   • Example: “Since you’ve been browsing treadmills, here’s an exclusive Black Friday deal on our top-rated Commercial 1750.”

That’s all! If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at Creative OS and tell your friends!