056: This Meta Ad Came Up (4 Inches) Short.

What Chubbies Got Right & Wrong...

Author

Chase Mohseni
February 26, 2025

Hello, you powerful Creatives!

Welcome to Volume 5️⃣6️⃣ of Creative Cuts 🔪 - your weekly dose of creative strategy from your friends at CreativeOS.

Today, we’re going to go over an ad with you and give some great takeaways so you:

  • Understand the quality of the assets

  • Strength of copy

  • Psychology used to convert customers

  • And how you can leverage these tactics easily

Now that you know what you’re in for, onto the show 👊

Best,

Chase

Chubbies’ Ad 💪

What’s working ❤️‍🔥:

  1. Strong Branding & Product Focus
    The ad keeps the product—Chubbies shorts—at the center with minimal distractions. The pastel purple background creates a clean aesthetic while ensuring the shorts stand out. The inclusion of the Chubbies logo reinforces brand recognition.

  2. Clear Value Proposition ("World Famous Chubbies Shorts")
    The headline establishes credibility by positioning the product as globally recognized. This taps into social proof, making the viewer feel like they’re considering a highly sought-after item.

  3. Concise & Informative Product Details
    The ad efficiently communicates inseam length options (4”, 5.5”, 7”) and multiple color variations. This helps potential buyers quickly assess fit and style without needing extra clicks.

  4. Minimalist, Scroll-Stopping Design
    A clean, modern layout ensures the ad stands out in crowded social feeds. The contrast between the text and background improves readability, making it easy for viewers to absorb key information.

What could be better 🛠️:

  1. Lack of Lifestyle or Emotional Connection
    While the ad effectively showcases the product, it lacks an emotional hook. Chubbies is known for its fun, adventurous branding, but this static image doesn’t convey that personality.

  2. No Call to Action (CTA)
    There’s no clear next step for the viewer. Without a CTA, engagement and conversions may drop.

  3. Missed Opportunity for Urgency or Social Proof
    The ad doesn’t create a reason to buy now or reinforce the popularity of the product.

  4. Color Swatches Are Too Small
    The ad mentions multiple colors but doesn’t showcase them effectively. The small swatches make it difficult for viewers to distinguish the options.

What to do 🚀

  1. Add Lifestyle & Emotional Appeal

    • Incorporate real-life imagery or UGC showing people wearing the shorts in fun settings—beach days, vacations, or casual outings.

    • Example: A short video or GIF highlighting the shorts in motion, creating an aspirational feel.

  2. Strengthen the Call to Action (CTA)

    • Replace the missing CTA with a clear directive to drive conversions.

    • Example: “Shop now—limited stock available!” or “Find your perfect fit today!”

  3. Create Urgency & Social Proof

    • Add a scarcity element or highlight customer demand to push immediate action.

    • Example: “Best-selling colors selling fast—don’t miss out!” or “Join 500,000+ happy Chubbies customers.”

  4. Enhance Product Visibility

    • Make color swatches more prominent or use a carousel to showcase different colors on models.

    • Example: A dynamic ad with each slide showing a different color in a lifestyle setting.

  5. Leverage Video & Motion-Based Creatives

    • Meta’s algorithm favors video, which can outperform static images.

    • Example: A short-form TikTok-style ad featuring customer reactions, outfit transitions, or a quick fit test.

That’s all! If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at CreativeOS and tell your friends!