057: A Latte Potential, But... Bored Cow’s Email Falls a Shot Short.

Hello, you powerful Creatives!

Welcome to Volume 5️⃣7️⃣ of Creative Cuts 🔪 - your weekly dose of creative strategy from your friends at CreativeOS.

Today, we’re going to go over an email with you and give some great takeaways so you:

• Understand the quality of the assets

• Strength of copy

• Psychology used to convert customers

• And how you can leverage these tactics easily

Now that you know what you’re in for, onto the show 👊

Best,

Chase

Bored Cow’s Email 💪

What’s working ❤️‍🔥:

1. Strong Branding & Playful Visuals
   The email maintains a fun, vibrant aesthetic that aligns with Bored Cow’s quirky brand. Cartoonish elements, bright colors, and engaging illustrations make it feel unique and memorable.
   

2. Engaging & Value-Driven Content
   The email delivers immediate value by offering a recipe, making it feel useful rather than just another sales pitch. Positioning the Vanilla Foam Cold Brew as “easy to make” with “simple ingredients” lowers friction for the reader.
   

3. Clear Calls to Action (CTA)
   The CTAs stand out with bold buttons: “See the Recipe” and “Claim Reward” are action-driven and visually distinct. The email strategically places multiple CTAs, increasing the likelihood of engagement.
   

4. Incentive for Conversion
   The “Get One Free Carton” offer adds a strong incentive, encouraging users to try the product with minimal risk. This type of promotion is effective for driving trial and increasing customer acquisition.
   

5. Social Media Integration
   The email encourages engagement beyond the inbox with clear links to Instagram, TikTok, and other platforms. This strengthens community-building and keeps Bored Cow top of mind.

What Could Be Better 🔨

1. Lack of Personalization
   The email is visually appealing but feels generic—there’s no personalization like the recipient’s name or tailored product recommendations. Adding a dynamic first-name tag (“Hey [Name], ready for a creamy cold brew?”) would make it feel more personal and engaging.
   

2. Missed Opportunity for Social Proof
   There’s no mention of customer reviews, testimonials, or user-generated content, which could help build trust. Featuring a short quote, a star rating, or even a social media post from a satisfied customer would reinforce credibility and encourage conversions.
   

3. No Sense of Urgency in the Free Carton Offer
   While the free carton incentive is strong, there’s nothing prompting the reader to act now. Adding urgency-based language, such as “Limited supply—grab yours before we run out!”, would create FOMO and drive immediate action.
   

4. Cluttered Mid-Section
   The recipe section is engaging but visually dense, with illustrations, text, and CTAs competing for attention. Simplifying the layout, using better spacing, and ensuring the primary CTA remains the focal point would enhance readability and effectiveness.
   

5. No Mention of Subscription or Reorder Options
   If a free carton is available, this is a prime opportunity to introduce a subscription or reorder option. A subtle nudge, like “Love your free carton? Subscribe & never run out!”, could turn a one-time redemption into a long-term customer.

What To Do 📈

1. Personalize the Email for a Stronger Connection
   Adding first-name personalization and dynamic content tailored to the recipient’s preferences will make the email feel more engaging and relevant.
   

2. Leverage Social Proof to Build Trust
   Including testimonials, ratings, or UGC will reinforce credibility and encourage more conversions.
   

3. Create Urgency Around the Free Carton Offer
   Using time-sensitive language will drive immediate action, making the offer feel more exclusive.
   

4. Refine the Layout for Better Readability
   Simplifying the mid-section will improve readability and ensure the main CTA remains the focal point.
   

5. Introduce a Subscription CTA
   Encouraging repeat purchases with a subtle nudge toward subscription will help turn one-time buyers into long-term customers.

That’s all! If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at CreativeOS and tell your friends!