062: This Ad Is Pure Magic—Or Just Mushrooms?

No Jitters, yet No CTA

Author

Chase Mohseni
March 24, 2025

Hello, you powerful Creatives!

Welcome to Volume 6️⃣2️⃣ of Creative Cuts 🔪 - your weekly dose of creative strategy from your friends at CreativeOS.

Today, we’re going to go over an ad with you and give some great takeaways so you:

  • Understand the quality of the assets

  • Strength of copy

  • Psychology used to convert customers

  • And how you can leverage these tactics easily

Now that you know what you’re in for, onto the show 👊

Best,

Chase

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Everyday Dose’s Ad 💪

What’s working ❤️‍🔥:

  1. Strong Hook with Curiosity-Driven Copy
    The bold, capitalized “YOU WON’T BELIEVE THIS IS MUSHROOM COFFEE.” immediately piques interest. By challenging the viewer’s expectations, it encourages them to stop scrolling and engage with the ad. This plays into curiosity marketing, which is highly effective for disruptive products.

  2. High-Contrast, Minimalist Design
    The clean, white background makes the coffee pop, ensuring focus remains on the product. The black and brown color contrast creates a premium, modern aesthetic that aligns with wellness and high-end coffee brands.

  3. Engaging Visual with Motion-Like Swirl Effect
    The creamy coffee swirl in the glass creates a visually appealing sense of motion, drawing the eye to the product. This effect works particularly well in video or carousel ad formats, making it more dynamic.

  4. Branding Is Subtly Integrated
    The Everyday Dose logo is placed directly on the glass, ensuring brand recall without being overwhelming. Additionally, the small mushroom illustrations reinforce the product’s unique selling point in a subtle, aesthetic way.

  5. Simple Yet Effective CTA Cue
    The hand-drawn arrow directs the viewer’s attention toward the product, creating a natural flow. While there’s no explicit CTA, the arrow suggests an action, which can help guide engagement.

What Could Be Better 🔨

  1. No Call to Action (CTA)
    While the ad sparks curiosity, it doesn’t tell viewers what to do next. Without a “Try It Now”, “Shop Now”, or “Learn More” button, engagement and conversions may suffer. Adding a clear, actionable CTA would make it easier for users to take the next step.

  2. Lack of Benefit-Driven Messaging
    The ad captures attention, but it doesn’t answer the “Why should I care?” question. Since mushroom coffee is still a niche product, a secondary line like “More focus, less jitters. Experience coffee, reimagined.” would help convey the health benefits more clearly.

  3. Missed Opportunity for Social Proof
    Everyday Dose has a strong community of wellness enthusiasts, but this ad doesn’t leverage testimonials, star ratings, or influencer UGC to reinforce credibility. A simple “Loved by 50,000+ coffee drinkers” or a short customer quote could help overcome skepticism.

  4. No Price or Offer to Reduce Friction
    Since mushroom coffee is a new concept to many consumers, some might hesitate to purchase without an incentive. Adding a “First Order 20% Off” or “Starter Kit Available” could help remove this barrier.

  5. Could Use a More Direct Focus on Ingredients
    The ad makes it clear this is mushroom coffee, but it doesn’t explain what’s inside or why it matters. A small mention of key ingredients like lion’s mane, chaga, or adaptogens could further establish the product’s benefits.

What To Do 📈

  1. Add a Clear CTA to Drive Action
    Include “Shop Now”, “Try Your First Cup”, or “Learn More” to guide engagement and clicks.

  2. Incorporate a Benefit-Driven Subheadline
    A line like “More focus, less jitters—without giving up coffee.” would help communicate why people should care.

  3. Leverage Social Proof for Credibility
    Show a testimonial, customer count, or influencer endorsement to build trust and drive conversions.

  4. Introduce an Introductory Offer
    Mention a discount, bundle deal, or risk-free trial to reduce hesitation and encourage first-time buyers.

  5. Highlight Key Ingredients or Functional Benefits
    Reinforce the mushroom adaptogens, cognitive benefits, and energy-boosting effects to differentiate from traditional coffee.

That’s all! If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at CreativeOS and tell your friends!