063: Obvi’s Email Is Strong, But Let’s Make It Burn.

Hello, you powerful Creatives!

Welcome to Volume 6️⃣3️⃣ of Creative Cuts 🔪 - your weekly dose of creative strategy from your friends at CreativeOS.

Today, we’re going to go over an email with you and give some great takeaways so you:

• Understand the quality of the assets

• Strength of copy

• Psychology used to convert customers

• And how you can leverage these tactics easily

Now that you know what you’re in for, onto the show 👊

Best,

Chase

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Obvi’s Email 💪

What’s working ❤️‍🔥:

1. Bold, Eye-Catching Branding
   The vibrant pink and purple gradient aligns perfectly with Obvi’s playful, energetic aesthetic. The design feels fun, youthful, and immediately recognizable, which helps with brand recall and emotional connection.
   

2. Clear Welcome Offer to Drive First Purchase
   Offering 20% off to new subscribers is a smart move—it immediately provides an incentive to make a first purchase. The bold, centered placement of the discount makes sure it doesn’t go unnoticed.
   

3. Strong Product Visuals & Bestsellers Section
   Featuring stacked product imagery and a clear “Shop Bestsellers” section helps direct attention toward high-converting SKUs. The “Best Seller” badges add trust, subtly reinforcing social proof.
   

4. Community & Social Proof Integration
   The mention of an 80,000+ member community is a great way to build trust and position Obvi as a supportive lifestyle brand, not just a supplement company. The five-star rating section also strengthens credibility.
   

5. Multiple CTAs for Different Conversion Paths
   The email includes clear “Shop Now” buttons under different product categories, a “Join Now” CTA for community engagement, and a discount offer at the top—giving subscribers multiple ways to take action.

What Could Be Better 🔨

1. No Personalized Touch
   The email feels generic—there’s no use of the recipient’s name or tailored product recommendations. Even a simple “Hey [Name], Welcome to Obvi!” would make the email feel more personal and engaging.
   

2. The Discount Code is Missing
   Instead of saying “{insert code}”, the actual discount code should be displayed prominently. If the code is unique to each recipient, a click-to-apply button would streamline the checkout process.
   

3. Lack of Urgency in the Offer
   The 20% off discount is great, but there’s no reason to act now. Adding urgency—“Your 20% Off Expires in 48 Hours!”—would create FOMO and drive faster conversions.
   

4. No Benefit-Driven Messaging for the Products
   While the products are well-displayed, the email doesn’t explain why they’re great. Adding short benefit-driven descriptions under each product category (e.g., “Burn: Boost metabolism & energy naturally”) would help overcome buying hesitation.
   

5. The “Premium Quality” Section Feels Passive
   The icons (90-day guarantee, quality ingredients, made in the USA) are nice, but they aren’t framed in a way that drives action. A line like “Try risk-free for 90 days—love it or get your money back” would make this section feel stronger.

What To Do 📈

1. Personalize the Email for a Warmer Welcome
   Use the recipient’s first name and tailor product recommendations based on their interest or signup source.
   

2. Ensure the Discount Code is Clearly Displayed
   Replace “{insert code}” with the actual promo code, or implement a click-to-apply button for frictionless checkout.
   

3. Add Urgency to the Offer
   Include “Expires in 48 Hours” messaging or a countdown timer to drive faster conversions.
   

4. Strengthen Product Descriptions
   Add short, compelling benefit-driven copy under each featured product to make the value proposition clearer.
   

5. Make the Guarantee Section More Persuasive
   Reword the “Premium Quality” section to highlight risk-free purchasing, like “Try for 90 Days—Love It or Your Money Back!”

That’s all! If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at CreativeOS and tell your friends!