071: This Barry’s Ad Is Fit... But Is It Funnel-Ready?

Hello, you powerful Creatives!

Welcome to Volume 7️⃣1️⃣ of Creative Cuts 🔪 - your weekly dose of creative strategy from your friends at CreativeOS.

Today, we’re going to go over an ad with you and give some great takeaways so you:

• Understand the quality of the assets

• Strength of copy

• Psychology used to convert customers

• And how you can leverage these tactics easily

Now that you know what you’re in for, onto the show 👊

Best,

Chase

Barry’s ad 💪

What’s working ❤️‍🔥:

1. Bold Visual Identity That Stops the Scroll
   The signature red lighting and high-energy studio vibe create instant brand recognition. This visual consistency makes the ad unmistakably Barry’s, helping it stand out in crowded Meta feeds where aesthetic matters.
   

2. Clear Value Proposition Front and Center
   The “First Ride x Lift On Us” offer is clear, bold, and immediately communicates value. For performance marketers, this kind of clarity is critical—especially for prospecting campaigns targeting new customers.
   

3. Incorporation of a Real Customer Review
   Featuring a 5-star testimonial from “Eric N.” adds authenticity and reinforces social proof. It subtly validates the experience without relying on brand-heavy language. This is a strong move, especially for fitness categories where peer validation matters.
   

4. High-Energy, Aspirational Imagery
   The photo captures people in motion—smiling, engaged, and sweating. This type of imagery is compelling for audiences looking to improve their fitness and see real energy, not stock photos. It sells the vibe, not just the workout.
   

5. Minimal Copy, Maximum Impact
   The ad doesn’t overwhelm with too much information. It keeps the message punchy and emotional, which aligns well with the fast-scroll behavior on Meta platforms.

What could be better 🔨

1. Missing Call to Action (CTA)
   There’s no “Book Now,” “Claim Your Free Ride,” or “Join a Class” button visible. Even in high-performing brand ads, a lack of clear direction can hurt CTR. Viewers need to know exactly what to do next.
   

2. No Mention of Location or How to Redeem
   Barry’s is a location-based service, yet the ad doesn’t tell you where you can redeem this free ride or how. Is this offer nationwide? Studio-specific? Online booking only? This creates friction that can prevent users from taking action.
   

3. No Sense of Urgency
   The offer is compelling, but there's no reason to act now. Adding limited-time language like “This week only” or “Spots fill fast” could push indecisive prospects to convert faster.
   

4. Review Placement Competes with Core Offer
   The testimonial overlaps the central image, creating slight visual tension. It’s a great asset, but it might perform better below the CTA or in a carousel format where testimonials can shine without distracting from the main offer.
   

5. Not Leveraging UGC or Motion Creatives
   For a brand rooted in community, movement, and intensity, this static image doesn’t do the full experience justice. Testing UGC or quick clips of the actual “Ride x Lift” class would add credibility and energy.

What To Do 📈

• Add a Clear CTA Button
  Include “Book Your Free Class” or “Claim Offer” to guide immediate action.
  

• Clarify Offer Details & Redemption
  Include studio locations or link to a landing page with class availability and steps to redeem.
  

• Introduce Urgency to Drive Faster Conversions
  Add phrases like “Limited Spots Available” or “Offer Ends This Sunday” to increase FOMO.
  

• Reposition the Testimonial for Better Flow
  Place the review below the CTA or in a supporting frame to maintain visual hierarchy.
  

• Test Motion Creatives or UGC
  Use dynamic video snippets or real member reactions to bring the brand experience to life and boost engagement.

That’s all! If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at CreativeOS and tell your friends!