076: Blended to Perfection... But Is This Ad Mixing in Conversions?

Hello, you powerful Creatives!

Welcome to Volume 7️⃣6️⃣ of Creative Cuts 🔪 - your weekly dose of creative strategy from your friends at CreativeOS.

Today, we’re going to go over an ad with you and give some great takeaways so you:

• Understand the quality of the assets

• Strength of copy

• Psychology used to convert customers

• And how you can leverage these tactics easily

Now that you know what you’re in for, onto the show 👊

Best,

Chase

Daily Harvest X Noom’s Ad 💪

What’s working ❤️‍🔥:

1. Visually Appealing Product Breakdown
   The split-cup visual showing raw ingredients on the left and the blended smoothie on the right is effective. It illustrates freshness, transparency, and transformation—all key selling points in the health food category.
   

2. Ingredient Stack as a Hero Element
   Listing out BANANA, SPINACH, AVOCADO, DATES, LEMON, FLAX SEED reinforces product transparency. These are recognizable, “clean label” ingredients that immediately communicate quality to the health-conscious consumer.
   

3. Minimalist, Brand-Forward Design
   The minimalist background and vertical symmetry keep the focus on the product. It feels premium and uncluttered, which aligns well with Daily Harvest’s clean brand ethos and Noom’s digital simplicity.
   

4. Effective Brand Association
   The pairing of Daily Harvest x Noom is smart. It combines two trusted names in health and wellness, boosting authority and trust. For Meta performance, this type of brand co-sign can lift credibility and reduce buyer hesitation.
   

5. Strong Color Contrast for Scroll-Stop Value
   The bright green smoothie pops visually in a crowded feed. It signals “health” at a glance, and the vibrant contrast against a white background draws attention.

What could be better 🔨

1. No CTA or Conversion Path
   There is no clear call to action or link to a landing page. For Meta ads, this is a critical miss. Whether the goal is app install, smoothie trial, or newsletter sign-up, users need direction. A simple “Order Now” or “Start Your Wellness Plan” button would increase conversions.
   

2. Unclear Offer or Value Proposition
   There’s no mention of what this is—a product sample, bundle, subscription, recipe, or app feature? Even just a headline like “Kickstart Your Day With Greens” or “Your Next Noom Smoothie Awaits” would help guide interpretation and intent.
   

3. Brand Logos Are Too Small
   The Daily Harvest x Noom co-branding is clean but might be too subtle on small screens. Enlarging the logos slightly or making them more central would increase brand visibility, especially for paid traffic unfamiliar with the brands.
   

4. No Social Proof or Functional Benefits
   While the ingredients are healthy, there’s no context around what the smoothie does—Energy? Gut health? Weight management? Adding a benefit line like “Naturally energizing & fiber-rich” would help connect the dots.
   

5. Not Leveraging the Noom App Context
   Given Noom’s behavioral science-based platform, tying the smoothie to a habit-building message like “Add to your daily Noom goals” could better align with user motivation and increase relevance.

What To Do 📈

• Add a Clear CTA to Drive Action
  Include a button like “Blend Your First Cup” or “Start Your Plan” to guide users toward the next step.
  

• Clarify the Value Proposition
  Use a short headline to explain whether this is a meal, subscription, or Noom feature, and why the user should care.
  

• Elevate Brand Visibility
  Slightly increase the prominence of the Daily Harvest and Noom logos to improve brand recall.
  

• Include Functional Benefits in the Copy
  Add 1–2 bullet points or a tagline that highlights why this smoothie matters (e.g., “Energy support. Clean ingredients. No prep needed.”).
  

• Leverage Noom's Behavioral Positioning
  Reinforce the idea that this fits into a larger habit or wellness plan, helping users stay on track with their goals.

That’s all! If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at CreativeOS and tell your friends!