078: This Ad Doesn’t Give a 💩—But It Might Just Work.

Hello, you powerful Creatives!

Welcome to Volume 7️⃣8️⃣ of Creative Cuts 🔪 - your weekly dose of creative strategy from your friends at CreativeOS.

Today, we’re going to go over an ad with you and give some great takeaways so you:

• Understand the quality of the assets

• Strength of copy

• Psychology used to convert customers

• And how you can leverage these tactics easily

Now that you know what you’re in for, onto the show 👊

Best,

Chase

Seed’s Ad 💪

What’s working ❤️‍🔥:

1. Headline That Cuts Through the Noise
   The phrase “Poop More. Bloat Less.” is provocative, clear, and benefit-led. It gets to the point in a way that immediately captures attention in a cluttered feed. For Meta ads, where thumb-stopping power is gold, this is a home run.
   

2. Minimalist Design That Aligns with Brand Aesthetic
   The dark green background, clean sans-serif font, and uncluttered layout feel unmistakably Seed. It stays true to the brand’s elevated identity while allowing the message to take center stage.
   

3. Product Visibility and Human Element
   The hand holding the capsules brings scale, realism, and warmth to what could otherwise be a sterile ad. It subtly reassures the user: this is small, approachable, and easy to take.
   

4. Evidence-Based Subheadline
   The line “contains clinically studied strains shown to reduce bloating after two weeks” supports the bold claim with a touch of science. It lends credibility, especially important in a health and wellness category where consumers are skeptical.
   

5. Clear Branding
   The Seed logo in the bottom right is clean and unintrusive, but still visible enough to drive recall. It supports brand awareness without distracting from the ad’s main message.

What could be better 🔨

1. No Call to Action (CTA)
   The ad lacks a CTA entirely—there’s no “Learn More,” “Try It Now,” or “Shop Seed.” For a DTC brand running paid performance ads, this is a missed opportunity. A clean, branded CTA could significantly improve CTR.
   

2. No Mention of Unique Selling Proposition (USP)
   Seed’s DS-01® formulation is one of the most scientifically rigorous on the market, yet the ad barely scratches the surface. A line like “Formulated by microbiome experts. Backed by science.” would differentiate Seed from the sea of generic probiotics.
   

3. Clinical Proof Needs More Punch
   “Clinically studied strains” is a good start—but vague. If available, naming the study or adding a simple line like “94% saw reduced bloating in 14 days” would add data-backed urgency to the purchase decision.
   

4. Potential Tone Misalignment for Higher-End Audience
   While the copy is attention-grabbing, “Poop More” might feel crass to Seed’s typical customer—health-conscious, educated, and brand-sensitive. A/B testing this copy against something slightly more refined (e.g., “Feel lighter. Digest better.”) could reveal whether humor or sophistication drives better results.
   

5. No Social Proof or User Testimonials
   Testimonials drive trust—especially for supplements. Incorporating a short user quote or star rating overlay could give the ad both authority and relatability.

What To Do 📈

1. Add a Direct, On-Brand CTA
   Include a simple “Learn More” or “Shop DS-01®” button to guide user action.
   

2. Highlight What Makes Seed Different
   Briefly mention Seed’s scientific rigor, delayed-release capsule tech, or sustainability to build deeper value.
   

3. Boost the Clinical Claim with Hard Numbers
   If possible, incorporate specific study data or outcomes to support the bloating claim.
   

4. Test Tone Variations for Audience Fit
   Run versions with both cheeky and clinical copy to gauge resonance across audiences.
   

5. Layer In Social Proof
   Add a 5-star rating or testimonial snippet to immediately build trust with new customers.

That’s all! If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at CreativeOS and tell your friends!