079: Good Fit, Soft Fabric, Meh Funnel—Let’s Fix It.

Hello, you powerful Creatives!

Welcome to Volume 7️⃣9️⃣ of Creative Cuts 🔪 - your weekly dose of creative strategy from your friends at CreativeOS.

Today, we’re going to go over an email with you and give some great takeaways so you:

• Understand the quality of the assets

• Strength of copy

• Psychology used to convert customers

• And how you can leverage these tactics easily

Now that you know what you’re in for, onto the show 👊

Best,

Chase

True Classic’s Email 💪

What’s working ❤️‍🔥:

1. Strong Visual Hierarchy with Urgency Messaging
   The “LAST CHANCE” graphic, circled in yellow, is eye-catching and immediately conveys scarcity. This “Pack of the Week” framing is a clever way to rotate inventory while creating urgency—perfect for short-term performance boosts.
   

2. Clear Discount Presentation
   Featuring “46% OFF” in large type and reinforcing it again mid-email creates clarity around the offer. The addition of the tiered discount breakdown (up to 55% off for 15+ items) in the lower section incentivizes bulk buying and increases average order value.
   

3. Simple, Mobile-Friendly Layout
   The layout is clean and scroll-friendly, with buttons like “SHOP NOW” clearly placed after each section. The product image stack and benefit icons (Perfect Fit, Ultra Comfort, Fair Value) are both useful and digestible.
   

4. Free Incentives to Boost Perceived Value
   Promoting free shipping, a free boxer, and a free tee adds stackable value without needing a promo code. These freebies reduce hesitation and help shoppers justify a bigger cart.
   

5. Reinforced Brand Trust via Mobile App and Store Info
   Including app download CTAs and a store locator helps reinforce True Classic as a mature, omnichannel brand, not just another email-only DTC offer.

What could be better 🔨

1. Weak Emotional Hook or Benefit-Driven Language
   While the email is structured well, the copy is transactional. Phrases like “An active summer is a summer well spent” feel generic. Adding a line like “Comfort that moves with you—whether you're traveling, training, or just laying low” would better connect product benefits to lifestyle.
   

2. No Personalization or Dynamic Product Recommendations
   The email doesn’t use any subscriber data to tailor product suggestions. Even simple dynamic content—like “You might like: Active Tees in Your Size”—could boost relevance and CTR.
   

3. Missing Countdown or Deadline Clarity
   “LAST CHANCE” creates urgency, but there’s no clear deadline or countdown. A banner like “Ends Tonight!” or a countdown timer would intensify FOMO and prompt faster action.
   

4. Repetitive CTAs Without Variation
   All buttons are labeled “SHOP NOW.” While consistent, testing variations like “Get 46% Off” or “Build Your Pack” could better align with each section’s focus and improve click segmentation.
   

5. No Social Proof or UGC
   The email doesn’t use any customer reviews or real-life photos. Adding a review like “These are my go-to tees for every season—super soft and flattering.” would add trust and encourage first-time buyers.

What To Do 📈

1. Add a Clear Deadline to Reinforce Urgency
   Use a countdown timer or phrase like “Offer Ends in 12 Hours” to create time pressure.
   

2. Incorporate More Benefit-Driven Messaging
   Highlight what makes True Classic special—fit, fabric, confidence-boosting design—not just the price.
   

3. Include Social Proof or UGC Snippets
   Feature a customer review or photo to add credibility and increase first-time conversion rates.
   

4. Personalize Product Recommendations
   Use dynamic content based on past purchases or sizes to make the email feel tailored.
   

5. Test CTA Language Across Sections
   Use contextual CTAs like “Claim Your Free Tee” or “Build Your 6-Pack” to guide users with more specificity.

That’s all! If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at CreativeOS and tell your friends!