084: This Is Not Adderall. It’s Also Not Optimized. (yet)

Hello, you powerful Creatives!

Welcome to Volume 8️⃣4️⃣ of Creative Cuts 🔪 - your weekly dose of creative strategy from your friends at CreativeOS.

Today, we’re going to go over an ad with you and give some great takeaways so you:

• Understand the quality of the assets

• Strength of copy

• Psychology used to convert customers

• And how you can leverage these tactics easily

Now that you know what you’re in for, onto the show 👊

Best,

Chase

Clarity’s Ad 💪

What’s Working ❤️‍🔥:

Scroll-Stopping Hook
The headline “THIS IS NOT ADDERALL” is bold, controversial, and instantly attention-grabbing. It invites comparison without making a claim that would get flagged by ad platforms—smart positioning that balances curiosity with clarity.

Risk-Free CTA Increases Click Potential
The “Try Risk-Free Today” button offers a low-friction entry point and helps reduce commitment anxiety. It’s performance-minded and provides a soft conversion path for skeptical users—especially in the wellness category.

Strong Benefit-Led Subhead
The subcopy—“Formulated to boost energy, focus, & motivation…”—delivers a clear triple-benefit framework. It addresses top user needs and quickly distinguishes the product from typical caffeine-based supplements by promising no jitters or crashes.

Clean, Modern Aesthetic
The sleek white-and-blue palette, minimal layout, and modern packaging align with premium, nootropic-forward branding. It helps build trust, especially among tech-savvy or health-conscious shoppers who are wary of gimmicky health products.

Social Proof Anchored with Star Rating
Including 10,000+ reviews and a 5-star visual subtly introduces credibility and validation. It reinforces that the product is not new or untested, even if the user is seeing it for the first time.

What Could Be Better 🛠️

No Explanation of What’s Inside
We don’t get any ingredient list or hints at what’s behind the promised clarity. Including just 1–2 hero ingredients (e.g. lion’s mane, L-theanine, B12) would bridge the gap between the claim and the science, improving trust and conversion likelihood.

Missing Urgency or Scarcity
There’s no reason to act now. Adding a limited-time offer or deadline (e.g. “Free shipping ends tonight” or “Only 1,000 free trials available”) would push more immediate action.

No Supporting Testimonial or Quote
The ad mentions 10K reviews but doesn’t show even one. Adding a single sentence from a real user (e.g. “My brain fog was gone within a week!”) would give emotional resonance to the clinical framing.

Over-Reliance on a Single Bold Claim
The “Not Adderall” hook grabs attention—but it might be too ambiguous for some viewers. Without deeper context (especially on mobile), it risks being misunderstood or dismissed as gimmicky. A follow-up line like “A natural alternative for sharper focus” would help connect the dots.

Static Layout Misses Opportunity for Storytelling
While clean, the layout is visually flat. A lifestyle image or “in-use” visual (someone taking the supplement at a desk, reading, studying, etc.) would give more real-world context and emotional connection.

What To Do 📈

• Add 2–3 key ingredients to clarify what powers the product
  

• Introduce a limited-time offer to create urgency (e.g. 15% off first order).
  

• Include a short, high-impact testimonial to humanize the product.
  

• Use a follow-up line to anchor the bold “Not Adderall” hook with context.
  

• Test adding lifestyle imagery or motion to bring the product to life.

That’s all! If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at CreativeOS and tell your friends!