045: ICYMI: 5 Must-Reads to Smash Your Advertising In 2025

Starting off 2025 with bang

Author

Chase Mohseni
January 08, 2025

Hello, you lovely Creatives!

Welcome to Volume 4ïžâƒŁ5ïžâƒŁ of Creative Cuts đŸ”Ș - your weekly dose of creative strategy from your friends at Creative OS.

And today on the cutting board


We’re starting off 2025 with a BANG.

For all my ecommerce brand owners


Meta ad/email marketing experts


And my general advertising enthusiasts


I’m taking you through the backlogs


And presenting you with 5 past editions of the CreativeCuts newsletter so good that you’ve got to read it twice.

That way, you can use this time before Q1 to learn up on:

- The most effective advertising strategies for 2025

- The biggest creative trends heading into 2025

- How the biggest and baddest brands are moving

Let’s roll.

036: 5 ‘New School’ Advertising Trends Leaving Old Head Marketers in The Dust

Adapt to these in 2025 - or die

creativeos.beehiiv.com/p/036-5-new-school-advertising-trends-leaving-old-head-marketers-in-the-dust

This newsletter is one of my faves


It dives into five critical advertising trends every creative and marketer must grasp to stay relevant in 2025.

With the rapid evolution of consumer behavior and platform dynamics, staying ahead of these trends could be the difference between thriving or falling behind.

Inside, you’ll get a masterclass lesson about


  • AI in Advertising

  • Short-Form Content Dominance

  • Native Advertising

  • The Power of Authenticity

  • A full ‘how to’ on Soundless Ads

037: How This Mad Rabbit Can 'Hop' Into More Email Conversions

creativeos.beehiiv.com/p/037-how-this-mad-rabbit-can-hop-into-more-email-conversions

Here’s one for all of my email people


This newsletter dissects a welcome email from Mad Rabbit, a tattoo aftercare brand, highlighting what makes it effective and areas where it falls short.

It provides actionable tips on how to improve email marketing strategies to enhance engagement and conversions.

From design elements to messaging tactics, it’s packed with insights that can elevate your email game.

If you want to refine your email marketing strategy and deliver messages that stand out in crowded inboxes, this is a must-read.

035: Cool product... but you forgot something.

Why your ads are leaking revenue (easy fix)

creativeos.beehiiv.com/p/035-cool-product-but-you-forgot-something

There’s a certain balance of emotional appeal, and actionable strategy that goes into creating ads that not only look good but also convert.

And that’s why I LOVE this one if you’re looking to fine-tune your creative assets and stay ahead in the crowded digital advertising landscape of 2025.

This newsletter specifically analyzes an ad for Maude, dissecting its strengths and weaknesses while offering actionable recommendations to turn a decent ad into a high-performing one.

🧠 Exclusive Partner Offer - Creative OS

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It's a massive library of over 3,000 industry proven ad, email and landinag page templates.

What makes it different than a standard template pack you can buy? → It’s an evolving and ever changing library stacked with leading creative from some of your favorite people including Nick Shackelford, Ashvin Melwani, Barry Hott, Sarah Levinger and dozens more.

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Just grab a template, customize it in Figma or canva, and launch. 

What you can expect → 

  • Use the inspiration tool to find templates that match your brand / industry

  • Instantly copy it into Figma or Canva

  • Change some copy / images

  • Launch and watch the 💰 roll in

The best part? You can try it risk-free with their 3-day trial.

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040: The Digital Savagery That Slayed 2024 BFCM.

What went down + Your Advertising Blueprint for Christmas/New Year's

creativeos.beehiiv.com/p/040-the-digital-savagery-that-slayed-2024-bfcm

Yes, I’m well aware that BFCM is over.

However


I’ve spoken with multiple 8 & 9 figure brand founders, and guess what they’re doing?

Planning


For NEXT year. 

I mean, it’s the Superbowl for ecommerce marketers.

And if the guys at the top are already getting on top of next year’s strategy


I recommend you start doing the same.

This newsletter is a treasure trove of insights, from consumer behavior shifts to platform-specific tactics, to ensure your brand finishes the year strong.

Inside, you’ll learn everything and anything you could ever need for BFCM specific advertising:

  • BFCM 2024 Trends

  • Winning Tactics from this year’s BFCM

  • BFCM Email Marketing

  • BFCM Meta Ads

  • BFCM Website Optimization

This newsletter isn’t just a recap of BFCM 2024; it’s a forward-looking guide to navigating peak shopping seasons with data-backed strategies.

032: 😳 Can "Shock Copy" Turn Off Potential Customers?

creativeos.beehiiv.com/p/032-can-shock-copy-turn-off-potential-customers

If you struggle with knowing when and how to put out powerful messaging in your ads


And you want your ads to really ‘pop’


But don’t want to get caught in a sand-storm of controversy


You’re gonna love this one.

This newsletter takes a deep dive into an ad from Dr. Squatch, examining the effectiveness of "shock copy" and how it can both attract and alienate audiences.

It offers a balanced perspective on when and how to use bold, provocative messaging


While providing advice for crafting ads that captivate and convert without crossing the line.

Thank you!

2024 was an incredible year for us, and we just want to thank you all for joining us every week on here!

There’s so much more to come in the new year, and we’re stoked share it all with you.

But in the meantime


Read up on these 5


Go here to check out every past edition of CreativeCuts


And let’s smash it in 2025.

See you in Q1 đŸ«Ą

Chase

That’s all! If you’re looking to find inspiration or get the best ad templates out there, come hang out with us at Creative OS and tell your friends!