Archive

The Women's Cigarette That Became the Most Powerful Masculine Identity in Advertising History (Marlboro, Part 1)

The Women's Cigarette That Became the Most Powerful Masculine Identity in Advertising History (Marlboro, Part 1)

How Leo Burnett burned down a brand's entire identity and rebuilt it from a cowboy hat up.

Chase Mohseni
Chase Mohseni
Seven Feature Callouts Pinned to a Running Shorts Ad - And Why It Works

Seven Feature Callouts Pinned to a Running Shorts Ad - And Why It Works

The Daily Ad. What it's doing. How to clone it. One way to act on it today.

Chase Mohseni
Chase Mohseni
Motion Blur Is Free. Most Brands Never Use It.

Motion Blur Is Free. Most Brands Never Use It.

The Daily Ad. What it's doing. How to clone it. One way to act on it today.

Chase Mohseni
Chase Mohseni
The Brands That Win BFCM This Year Already Started Running Their Gift Buyer Creative

The Brands That Win BFCM This Year Already Started Running Their Gift Buyer Creative

The setup most brands won't have ready until it's too late.

Chase Mohseni
Chase Mohseni
The Daily Ad: Why Apple's Ad Uses Outcomes Instead of Specs - and What Other Brands Should Learn From It

The Daily Ad: Why Apple's Ad Uses Outcomes Instead of Specs - and What Other Brands Should Learn From It

One Apple ad. What it's doing. How to clone it. One way to act on it today.

Chase Mohseni
Chase Mohseni
The Daily Ad: Lemme Creatine

The Daily Ad: Lemme Creatine

One ad. What it's doing. How to clone it. One way to act on it today.

Chase Mohseni
Chase Mohseni
The Daily Ad: Ritual

The Daily Ad: Ritual

One ad. What it's doing. How to clone it. One way to act on it today.

Chase Mohseni
Chase Mohseni
Meta's Internal Hook Menu Just Leaked. Here's What It Tells Us.

Meta's Internal Hook Menu Just Leaked. Here's What It Tells Us.

The 15 hook types pulled from Meta's top-spending global ad accounts, mapped to the Creative Genome.

Chase Mohseni
Chase Mohseni
The Daily Ad: Bobbie

The Daily Ad: Bobbie

One ad. What it's doing. How to clone it. One way to act on it today.

Chase Mohseni
Chase Mohseni
The Daily Ad: Mars Men

The Daily Ad: Mars Men

One ad. What it's doing. How to clone it. One way to act on it today.

Chase Mohseni
Chase Mohseni
The Daily Ad: Dose for Cholesterol

The Daily Ad: Dose for Cholesterol

One ad. What it's doing. How to clone it. One way to act on it today.

Chase Mohseni
Chase Mohseni
Don't Buy This Jacket: The Ad That Ran on Black Friday and Told You Not to Shop (Patagonia, Part 2)

Don't Buy This Jacket: The Ad That Ran on Black Friday and Told You Not to Shop (Patagonia, Part 2)

The anti-advertising campaign, the 1% commitment, and the day Yvon Chouinard gave away a $3 billion company.

Chase Mohseni
Chase Mohseni
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